Opinion

It’s time to look beyond the clichés as cannabis comes of age in Colorado

Author: Chuck Smith - September 7, 2017 - Updated: September 7, 2017

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Chuck Smith

Colorado was the first state in the nation to legalize recreational marijuana, and being the first in anything poses both significant challenges and unique opportunities.

Consider that in just three and a half years, Colorado’s cannabis industry has evolved from opening the doors to the first marijuana retail store to becoming the fastest-growing business sector in the state, creating thousands of jobs and generating more than half a billion dollars in tax revenue. And as a truly local industry with an economic impact of $2.4 billion, the money generated in Colorado stays in Colorado.

Members of the cannabis industry are also an integral part of the community. We are entrepreneurs and small-business owners who create jobs and pay taxes.  Our employees and co-workers include laboratory technicians, farmers and security guards. It is estimated that over 18,000 Coloradans are employed in the industry. We are your neighbors, the parents sitting next to you at PTA meetings, and volunteers at the town fundraiser. And we are proud that marijuana tax revenue has helped fund school drop-out and bullying prevention programs, substance abuse and mental health services, college scholarships, homelessness programs and local road improvements.

The rapid growth of the industry has not come without challenges. By partnering with elected officials and regulators, law enforcement, public health leaders, and others, the cannabis industry has worked hard to help shape Colorado’s comprehensive regulatory framework that protects public health and safety while fostering a positive business climate.  When unforeseen or unintended consequences of legalization have surfaced, we worked side-by-side with those same state and community leaders to find solutions. In fact, Gov. John Hickenlooper and Colorado Attorney General Cynthia Coffman recently co-wrote a letter to U.S. Attorney General Jeff Sessions calling Colorado’s system “a model for other states and nations.”

As business owners, parents, concerned citizens, and proud Coloradans, we take our responsibility to protect the health and safety of the public seriously. We vehemently oppose driving while under the influence of marijuana. But voicing concerns is not enough, which is why industry members are part the Colorado Task Force for Drunk and Impaired Driving and work with the Colorado Department of Transportation on its public education campaign warning of the dangers of impaired driving.

It is also why the marijuana industry has proactively launched public service campaigns on safe and responsible marijuana consumption, including advising consumers not to take marijuana across state lines.  And perhaps most critically, the industry has undertaken numerous steps to ensure children and teenagers don’t have access to legal marijuana. Retail shops enforce stringent ID policies, and the industry has educated adults on ways to keep marijuana in their homes locked away from kids.  The industry has also worked with state regulators and elected officials to ensure edibles have childproof packaging and do not include forms appealing to children, such as animals, people or fruit.

We are encouraged that youth marijuana use in the state has not increased and that the most recent National Survey on Drug Use and Health actually shows a 12 percent reduction.  And while we are also encouraged to see the number of drivers the Colorado State Patrol considered impaired by marijuana drop 21 percent in the first half of 2017 as compared to same time period the year before, we support the development of reliable detection technology and data collection to make our roads safer.

People may think they know Colorado’s cannabis industry. But too often, it is the stereotypes and one-dimensional portrayals of the industry that shape public perception. As business leaders who believe that a responsible cannabis industry is an integral part of Colorado’s community, we aim to change that perception through public education and fact-based discussions.

Chuck Smith

Chuck Smith is COO of Dixie Brands, Inc. and Board President of Colorado Leads, a pro-business alliance promoting sensible regulations that create certainty and sustainability for all companies benefitting from the legalization of medical and recreational marijuana.


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