Colorado’s outdoor industry employs 228,000 and generates $28 billion for our economy. Gov. John Hickenlooper’s executive order on the Low Emission Vehicle (LEV) standard is critical for our continued economic growth. His action to direct adoption of this clean car standard is to be applauded — especially at a time when our federal government seems determined to roll back federal fuel efficiency standards in a move that will harm public health, consumer choice, and the economy. Companies across Colorado should be applauding Hickenlooper’s efforts to safeguard fuel efficiency because it is critical to all of our future success.