In November of 2012, President Barack Obama won the women’s vote by a 55 percent to 44 percent margin over Mitt Romney. While Romney won men 52 percent to 45 percent in the same election, his inability to overcome an eleven-point gap among women cost him the election and with it the presidency.
Women pick winners. Not only do women comprise a majority of the voting-eligible American electorate, they consistently exercise their right to vote in significantly greater numbers than their male counterparts. Interestingly, Colorado was the only swing state that lacked a significant gender gap among total voters in 2012, but even with that relative parity, women swept President Obama to a 50-45 percent victory in the state.