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DIA evolving its marketing strategy with new ad firm

Author: Adam McCoy - May 24, 2017 - Updated: May 22, 2017

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Denver International Airport is onboarding a new advertising firm in what it has coined as the next step in the evolution of its advertising and marketing approach. The idea behind the maturing effort is to tackle advertising for the entire airport under an umbrella approach, coupling all services offered into one marketing campaign, said Stacey Stegman, senior vice president of communications for DIA. Moving to one agency, instead of multiple entities working in silos, will make for a more coordinated marketing effort.

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Adam McCoy

Adam McCoy

Adam McCoy covers Denver-area politics for Colorado Politics.