Democrat Jena Griswold spends $260,000 on fall TV ads in secretary of state race
Author: Ernest Luning - July 3, 2018 - Updated: July 3, 2018
While other candidates were sweating out the results in last week’s primary, Democratic secretary of state candidate Jena Griswold spent big on TV advertising for the general election, her campaign said Monday.
Griswold’s campaign paid $260,000 on June 26 to reserve air time in October in an attempt to lock in desirable spots at the lowest prices, Chris Griswold, a campaign spokesman and the candidate’s brother, told Colorado Politics.
According to campaign finance reports filed Monday, she’s the first statewide candidate to make a sizable ad reservation for the general election, joining congressional candidates and third-party groups that are supporting them.
Griswold, a Louisville attorney, is challenging Republican incumbent Wayne Williams, who has raised just less than half what she’s hauled in — about $180,000 to her $377,000 — according to reports filed Monday that cover the period through June 27. Griswold spent almost all of the money she had on hand on the TV buy.
“Now that the primary is over, our campaign is focused on communicating with Coloradans across the state about our vision for increasing voter participation, securing our elections from foreign interference, and campaign finance reform,” Griswold said in a statement.
A spokesman for Williams shrugged at Griswold’s fundraising advantage in a recent interview, pointing out that Williams, a former El Paso County clerk, won his first term in 2014 despite being outspent roughly 2 to 1 by Democrat Joe Neguse.
Griswold and Williams were unopposed in last week’s primary.
(That same night, Neguse easily won the Democratic nomination in the 2nd Congressional District, where he’s likely to become the first African American sent to Congress by Colorado voters.)