We are cautiously intrigued by the possibilities suggested by Steamboat Ski & Resort Corp. potentially bringing its expertise in ski area operations, food and beverage and marketing to historic Howelsen Hill.
Undeniably, Ski Corp., throughout its different eras of ownership, has shown a steadfast interest in the legacy of Howelsen Hill as the oldest operating ski area west of the Mississippi River. The magic there has influenced many champion skiers, and it’s a legacy that has benefitted the larger ski area a few miles closer to the Park Range from the beginning.
However, in any business proposition, all parties must engage with eyes wide open. While we are confident Ski Corp.’s intentions are sincere, it must be noted that it is a publicly held company with a fiduciary responsibility to its shareholders.
Translation: While the ski area clearly appreciates the contributions Howelsen Hill has made to its unique brand, as it should, its executives are, by definition, in it for profit. And that’s potentially a very good thing. Howelsen Hill has long needed to run more like a business. But Howelsen is also a city park, where the opportunity exists for families of modest income to introduce their children to skiing at a modest price, and this must be preserved.
Read more at Steamboat Today.