Colorado Editorials

Why Amazon should choose Colorado

Author: The Gazette Editorial Board - September 25, 2017 - Updated: September 25, 2017

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FILE – This Sept. 6, 2012, file photo shows the Amazon logo in Santa Monica, Calif. Kohl’s, which is opening some in-store Amazon shops, will start accepting returns for the online retailer at some of its stores in Los Angeles and Chicago starting in October 2017. (AP Photo/Reed Saxon, File)

Bring it, Amazon.

Bring your second headquarters to the Front Range of Colorado, where executives and other employees will find a quality of life that is hard, if not impossible, to match. The best and brightest will choose working for Amazon just for the chance to live here.

In Colorado, Amazon will find a bustling economy, a desirable climate, and youthful, educated, and diverse population that values innovation.

Google so benefits from Colorado’s workforce the company recently embarked on another major expansion of its Boulder operations.

The scenery and outdoor amenities are obvious, but it is the culture that distinguishes Colorado most. This state attracts people with bright minds and big ideas from all over the world. One can take a sidewalk teabag stand and parlay it into Celestial Seasonings. We are, first and foremost, a state that inspires and values entrepreneurs.

In urging Amazon to choose metropolitan Denver, The New York Times explained:

“The city’s lifestyle and affordability, coupled with the supply of tech talent from nearby universities, has already helped build a thriving startup scene in Denver and Boulder, 40 minutes away. Big tech companies, including Google, Twitter, Oracle and IBM, have offices in the two cities. Denver has been attracting college graduates at an even faster rate than the largest cities. The region has the benefits of places like San Francisco and Seattle — outdoor recreation, microbreweries, diversity and a culture of inclusion (specifically cited by Amazon).”

All major metropolitan areas in the country want to attract the second Amazon headquarters, as the company will invest $5 billion and create 50,000 good jobs over the next two decades.

The Times analyzed all metro areas against Amazon’s favored criterion of strong jobs growth; a large and growing labor pool of educated professionals; high quality of life; good mass transit and ease of mobility to get around town and out of the city; easy access to a major international airport; space; and willingness to invest with incentives.

“So Denver it is,” declared the Times, in 1,300 words of analysis.

Denver would be great, as would any appropriate land mass within an hour of the city’s core. If Amazon chooses any place along the Front Range, all of Colorado will benefit substantially for generations to come. So will Amazon.

The Denver Post reported Thursday on the Colorado Office of Economic Development moving quickly to assemble and submit a consolidated bid. The agency expects to complete a five-to-six page proposal by Oct. 6.

A location on the south side of metro Denver would give Amazon the benefit of easy access to Colorado Springs, The Pikes Peak region and Garden of the Gods — which competes intermittently with New York’s Central Park for TripAdvisor’s ranking as best park in the United States. Proximity to the Springs would put Amazon within easy reach of three Springs-based institutions that rank among the country’s best colleges and universities, while maintaining proximity to great campuses in Denver and Boulder.

Amazon cannot go wrong by choosing any location within easy reach of our good neighbor, Denver. As the Times explained, big-city refugees move to Colorado in droves.

“Amazon would be smart to follow them,” the Times concludes. We concur.

The Gazette Editorial Board


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