Gesing: Opinion researchers preach restraint for horse race journalists

ELON, N.C. — They are Donald Trump’s raison d’être and cause for major Hillary Clinton headaches: Public opinion polls are the prime driver of much of the 2016 presidential campaign trail news. Media scholars semi-dismissively call such reporting “horse-race coverage.” Who’s ahead? Who’s behind? Who’s going to win? But as cable news anchors hyperventilate in […]

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